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Why Do a Pre-Sale?

A Pre-Sale, at it’s most basic level, just means that your garment is not produced until it is ordered. We chose to launch this way for a few key reasons. This method:

  1. Helps reduce excess waste & inventory by only producing what is ordered
  2. Helps ensure you get the color & size you want
  3. Helps us, as a new, small business, better understand what you, our fabulous customer, actually wants vs. guessing!

How Will the Pre-Sale Work?

The Pre-Sale will kick off on June 15th and be open for 2 weeks, during which you can place your order. Once the Pre-Sale is complete, your garment will be lovingly made by our small-batch production partner in Los Angeles. Your item is garment is truly made to order - the fabric for your piece won’t even be dyed/printed until your order is placed!

This approach means that your Gigi Caftan or Theia Set will take a bit longer to arrive than if you ordered from a large retailer, but we promise they will be worth the wait!

Description of the Pre-Sale, why the Pre-Sale method was chosen for launch & how the Pre-Sale will work.

This approach means that your Gigi Caftan or Theia Set will take a bit longer to arrive than if you ordered from a large retailer, but we promise they will be worth the wait!

If you have any questions about the Pre-Sale, please reach out to hello@casadanu.com.

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